I learnt a long time ago that a powerful testimonial from a satisfied client can add an amazing amount of credibility to a business, remove objections and speed up the sales process. In certain circumstances, they can also boost persuasiveness and position a business as being credible and trustworthy. An honest and well written testimonial can help sell your services for you, so potential clients become eager to work with you.
It’s a pity that most of us don’t ask for testimonials. But when you receive one that brings you to tears you know that:
- you have delivered a remarkable experience;
- someone is very happy;
- he or she will tell a lot of people about how remarkable the business is; and
- you can use their testimonial to make the selling process simpler, faster and more effective.
So, how would you feel if you received a testimonial like the one my wife, Andrea, recently received from one of her clients?
Andrea normally asks for testimonials, but this testimonial was posted the same day Lieke left the retreat, and Andrea hadn’t had the opportunity to send the usual email!
If you need any help you know where to find me.