Welcome to

Construction Leaders Club

Home / 05 Marketing & Communications

People won’t invest in business coaching services

Why can I say this with confidence?   Because I hear this a lot.  Over the many years I have been coaching business owners and their team leaders I have made assumptions about the intentions and spending power of my prospective clients.  I […]

Read More

What is the best question to ask every Gatekeeper?

I was talking to one of my clients recently about a problem he was having with gatekeepers.   What is a gatekeeper I hear you ask? Well, it’s a person whose job it is to protect, control and help optimise […]

Read More

How to build a ‘best in class’ business with a Purple Cow

I don’t know about you, but I read a lot of books.  On average I read at least one business growth and development book per week.  It’s a great way to learn a lot of good stuff, fast. One of my favourite […]

Read More

How can you become a ‘go to’ company for your products and services?

I have spent many years contemplating how you become a ‘go to company for your products and services, BUT after regular interaction with clients and intent listening, I have arrived at a better understanding of how to do this via […]

Read More

Linking marketing effort to financial success

The ‘holy grail’ for many small business owners/leaders associated with the construction industry over the years has been to forge a clear and successful relationship between marketing and finance. There is often a suspicion about the effectiveness of marketing and […]

Read More

The 5 Takeaways from CLC’s July Event – Robin Eyre

If you missed the CLC Networking Event in July, why not find out what you missed. Robin Eyre of Trailblazer360.com talks about “Constructing an online lead generation campaign” – view the video below and find out about the five takeaways from […]

Read More

HABIT 9: GET TESTIMONIALS

“I not only use all the brains I have, but all I can borrow.” Woodrow Wilson   In marketing, social proof is a strong indicator as to the performance and/or experience of a product or service, for example, what goes […]

Read More

Get smart!

I didn’t even know what they were talking about when they kept saying “Yes, but we do need to ensure its’ SMART’ though”.  I later learnt that SMART meant that our marketing should be: Specific, Measurable, Achievable, Realistic & Targeted! […]

Read More

It’s better to give before you receive

In the Public Sector it is very difficult to associate with members, officers and other personnel. Invitations to events, free lunches and gifts of any description are a no no! However, even in the strictest of circumstances it is possible […]

Read More

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close