Ever received a testimonial that brought you to tears?
- Post By: Terry O'Mahony
- Date:
- Category: 01 Leadership & Team Building, 05 Marketing & Communications, 06 Sales
I learnt a long time ago that a powerful testimonial from a satisfied client can add an amazing amount of credibility to a business, remove objections and speed up the sales process. In certain circumstances, they can also boost persuasiveness and […]
Read MoreB2B sales: are your clients making selling stuff more difficult?
- Post By: Terry O'Mahony
- Date:
- Category: 04 People & Teams, 05 Marketing & Communications, 06 Sales
Buying ‘stuff’ is arguably easier and faster now than ever before, even for some big-ticket items like buying a new car. Every day we can buy whatever we want in mere moments, because consumer purchases require nothing more than a functioning […]
Read MoreTelephone calls to prospective clients are just as important as they’ve always been
- Post By: Terry O'Mahony
- Date:
- Category: 01 Leadership & Team Building, 04 People & Teams, 05 Marketing & Communications, 06 Sales
So, I was invited to attend an internal workshop recently, and I was amazed at the discussions that were taking place. Julian, my long-standing coaching client, had arranged an internal workshop for three of his newest employees. Julian, and his wife Nancy, […]
Read MoreWHAT TO DO WHEN A PROSPECTIVE CLIENT GOES SILENT ON YOU
- Post By: Andrea O'mahony
- Date:
- Category: 05 Marketing & Communications, 06 Sales
Recently, one of my longest standing private coaching clients called me to start one of our regular coaching calls. I have found over my many years of coaching that there is one key issue to be addressed and resolved during each […]
Read MoreCONTENT MARKETING: WHAT IS IT & WHO NEEDS IT?
- Post By: Andrea O'mahony
- Date:
- Category: 05 Marketing & Communications
I recently asked a close friend, who also happens to be one of my business coaching clients, “What do you think about content marketing?” “What’s that” he said. Which surprised me, but then, not too much. Because I believe that if I […]
Read MorePeople won’t invest in business coaching services
- Post By: Terry O'Mahony
- Date:
- Category: 05 Marketing & Communications, 06 Sales, Uncategorised
Why can I say this with confidence? Because I hear this a lot. Over the many years I have been coaching business owners and their team leaders I have made assumptions about the intentions and spending power of my prospective clients. I […]
Read MoreWhat is the best question to ask every Gatekeeper?
- Post By: Terry O'Mahony
- Date:
- Category: 05 Marketing & Communications
I was talking to one of my clients recently about a problem he was having with gatekeepers. What is a gatekeeper I hear you ask? Well, it’s a person whose job it is to protect, control and help optimise […]
Read MoreHow to build a ‘best in class’ business with a Purple Cow
- Post By: Terry O'Mahony
- Date:
- Category: 02 Strategy & Planning, 05 Marketing & Communications
I don’t know about you, but I read a lot of books. On average I read at least one business growth and development book per week. It’s a great way to learn a lot of good stuff, fast. One of my favourite […]
Read MoreHow can you become a ‘go to’ company for your products and services?
- Post By: Terry O'Mahony
- Date:
- Category: 01 Business Growth & Development, 02 Strategy & Planning, 05 Marketing & Communications, Uncategorised
I have spent many years contemplating how you become a ‘go to company for your products and services, BUT after regular interaction with clients and intent listening, I have arrived at a better understanding of how to do this via […]
Read MoreLinking marketing effort to financial success
- Post By: Peter Jubb
- Date:
- Category: 05 Marketing & Communications, 06 Sales, 12 Finance
The ‘holy grail’ for many small business owners/leaders associated with the construction industry over the years has been to forge a clear and successful relationship between marketing and finance. There is often a suspicion about the effectiveness of marketing and […]
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