People won’t invest in business coaching services
- Post By: Terry O'Mahony
- Date:
- Category: 05 Marketing & Communications, 06 Sales, Uncategorised
Why can I say this with confidence? Because I hear this a lot. Over the many years I have been coaching business owners and their team leaders I have made assumptions about the intentions and spending power of my prospective clients. I […]
Read MoreWhat is the best question to ask every Gatekeeper?
- Post By: Terry O'Mahony
- Date:
- Category: 05 Marketing & Communications
I was talking to one of my clients recently about a problem he was having with gatekeepers. What is a gatekeeper I hear you ask? Well, it’s a person whose job it is to protect, control and help optimise […]
Read MoreHow to build a ‘best in class’ business with a Purple Cow
- Post By: Terry O'Mahony
- Date:
- Category: 02 Strategy & Planning, 05 Marketing & Communications
I don’t know about you, but I read a lot of books. On average I read at least one business growth and development book per week. It’s a great way to learn a lot of good stuff, fast. One of my favourite […]
Read MoreHow can you become a ‘go to’ company for your products and services?
- Post By: Terry O'Mahony
- Date:
- Category: 01 Business Growth & Development, 02 Strategy & Planning, 05 Marketing & Communications, Uncategorised
I have spent many years contemplating how you become a ‘go to company for your products and services, BUT after regular interaction with clients and intent listening, I have arrived at a better understanding of how to do this via […]
Read MoreLinking marketing effort to financial success
- Post By: Peter Jubb
- Date:
- Category: 05 Marketing & Communications, 06 Sales, 12 Finance
The ‘holy grail’ for many small business owners/leaders associated with the construction industry over the years has been to forge a clear and successful relationship between marketing and finance. There is often a suspicion about the effectiveness of marketing and […]
Read MoreThe 5 Takeaways from CLC’s July Event – Robin Eyre
- Post By: Terry O'Mahony
- Date:
- Category: 05 Marketing & Communications
If you missed the CLC Networking Event in July, why not find out what you missed. Robin Eyre of Trailblazer360.com talks about “Constructing an online lead generation campaign” – view the video below and find out about the five takeaways from […]
Read MoreHABIT 9: GET TESTIMONIALS
- Post By: Terry O'Mahony
- Date:
- Category: 01 Business Growth & Development, 05 Marketing & Communications, 11 Highly Successful Habits of Business Owners & Senior Decision Makers
“I not only use all the brains I have, but all I can borrow.” Woodrow Wilson In marketing, social proof is a strong indicator as to the performance and/or experience of a product or service, for example, what goes […]
Read MoreGet smart!
- Post By: Terry O'Mahony
- Date:
- Category: 05 Marketing & Communications
I didn’t even know what they were talking about when they kept saying “Yes, but we do need to ensure its’ SMART’ though”. I later learnt that SMART meant that our marketing should be: Specific, Measurable, Achievable, Realistic & Targeted! […]
Read MoreIt’s better to give before you receive
- Post By: Terry O'Mahony
- Date:
- Category: 05 Marketing & Communications, 06 Sales, 07 Presentations & Presenting, Uncategorised
In the Public Sector it is very difficult to associate with members, officers and other personnel. Invitations to events, free lunches and gifts of any description are a no no! However, even in the strictest of circumstances it is possible […]
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