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“I not only use all the brains I have, but all I can borrow.” Woodrow Wilson   In marketing, social proof is a strong indicator as to the performance and/or experience of a product or service, for example, what goes […]

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My daily actions

From time to time clients have a tendency to side track our conversations. Often a conversation may go from “our marketing gets us to this point in the process then it just stops, so what can we do to improve […]

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Have a clear vision

Human beings have a lot in common. For instance most of us tend to: be overly optimistic about our ability to perform and the timescales involved; expect things to work themselves out; underestimate our competitors; and procrastinate, in one form […]

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Get smart!

I didn’t even know what they were talking about when they kept saying “Yes, but we do need to ensure its’ SMART’ though”.  I later learnt that SMART meant that our marketing should be: Specific, Measurable, Achievable, Realistic & Targeted! […]

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If you want something done give it to a busy person!

Why have I said this to you? Because, the person who is normally asked to do something, is usually, the most effective person within the team, project or organisation. I have known a lot of people who have enjoyed such […]

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“Courage doesn’t always roar. Sometimes courage is the quiet voice at the end of the day, saying, “I will try again tomorrow.” Mary Anne Radmacher This is the area where most small businesses lose the most money!   When you […]

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It’s better to give before you receive

In the Public Sector it is very difficult to associate with members, officers and other personnel. Invitations to events, free lunches and gifts of any description are a no no! However, even in the strictest of circumstances it is possible […]

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Our marketing is working…isn’t it?

How do you know if your marketing is working?  Well the answer is in your records.  Why invest in marketing and not be interested in whether or not it is working. Progress always comes at a price i.e. you get […]

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The most expensive of information is BAD information

So, I said to my newly secured client. “We need to establish exactly who you have been working for over the past few years”, he replied, “Why?” Well, if we don’t establish this, how are we going to know what […]

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Headlines sell (if you get it right)

headlines, marketing

If you’re a proficient copywriter words just come to you, it’s so easy!  You think? Iknow for a fact that they take hours, days and weeks to come up with something that will really grab a person’s attention. So it’s […]

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